
It's also a clean, solid symbol that can be easily rendered in an abstract form for use in small sizes.įinally, crowns are now so widely seen that they've lost their exclusive connection with royalty, so it doesn't necessarily come across as pretentious for a small brand with no royal connections to use one – even graffiti artists use crowns in their tags. Crowns are easily recognisable and fairly universal, with many cultures around the world being familiar with some form of headdress as a status symbol. It might seem like a lazy design decision, but including a crown in a logo design can be an effective way to communicate luxury, wealth, legitimacy and superior quality. Why do so many brands have logos with crowns? It focuses on gaudy luxury for the new rich, and it's proud of it. Here the logo works as a joke, communicating the brand's brash, upstart attitude. There's gothic text, a ribbon, a shield, the founders' initials, highland terriers and, of course, a crown. Its logo is an over-the-top parody of traditional wealth and status, throwing in everything.

The casualwear brand Juicy Couture, famous for its velour tracksuits, was only founded in 1997, but it's dressed fashion queens such as Britney Spears, Paris Hilton and Madonna so it we can understand it might feel like royalty. Indeed, the designers seem to have cannily foreseen today's trend for flat designs, dropping the previous two shades of blue for a single hue (00A1DE to be precise).Īs KLM says itself on its website, "Maybe they were thinking “Hmm, it might be useful for our future designers and aircraft painters if our logo is just one colour,” and they would’ve been right."įinally, there are cheeky ironic uses of crown logos. Its simplicity makes it adaptable to pretty much any application (not something that can be said for the original logo from 1919 (see below). The Netherlands' KLM is now part of Air France–KLM, but despite that link to a country whose royalty lost its crown in the most violent way, it retains its allusions to the Dutch monarchy, from whom it received a royal predicate (Koninklijk) in 1919.Ĭlosely based on a 1964 design by the British designer Henri Kay Henrion, KLM's current logo with a crown was last updated way back in 1991. Here's another example of a company that's hung on to its royal connections. There are several theories about the owner of the name Corona there, from a wine company to the royal family.(Image credit: Koninklijke Luchtvaart Maatschappij N.V.)

When you're done, discover more about Cholula and Goya. Read straight ahead for 12 interesting nuggets about the Mexican brew. Is your mind blown? Then you're probably wondering what else you don't know about your favorite beer. After all, Coronas just transport everyone to a lazy Summer of relaxation by the beach, right? Right! That's actually a fact, approved by the brand itself, whose label depicts a sunset by the ocean. Chances are every party you attend has a few bottles of icy and refreshing Corona ready for guests to take a sip.
